Simple is better

Throughout this semester I have been learning a lot about graphic design particularly through seeing other peoples work. A common theme that I have noticed from Milton Glasser, all the way to my classmates, is that most of the time if not all the time, simplicity is better. When we began to do projects in class that gave us a little bit of room to use what we wanted and create our own graphics, I noticed that what really draws me in is a crisp, clean, image. I tried to make my projects reflect my thoughts on simplicity and a couple times might even have been too simple in searching for my simplicity. When I really started to this about this concept was when I started learning and researching a lot of famous graphic designers. After the semester of blogging about my favorite designers, as well as learning about other ones from Amy, the common theme of simplicity came up within a lot of the most famous designs of today.
In this blog, I wanted to give the opportunity to show how simplicity really does work and how the most famous designs of all time are the most simple. Frank Robbins is a man who created a very simple yet memorable and effective company design and that's Coca Cola. The famous logo was created in all its simplicity in 1885 and is still used today.

The simple Apple, used by Apple computers was created in 1976 by Rob Janoff, the rainbow version of the Apple was used until 1998.

Going with the same theme of computers, Paul Rand, one of the worlds greatest graphic designers, created his simple logo for IBM well over 30 years ago which is still being used today.

A lot of other simple yet extremely famous designs of history are Starbucks, Adidas, Google, Atari, Puma. The list really goes on and on, because these simple designs work and last for decades while others don't. Some of these designers really had the gift of taking an idea and transforming it into a simple, timeless, effective, graphic design.