Paul Rand

Logo's are a very integral and important part to any company because they give off the initial first impression of your company when someone sees your logo. To me a successful logo is simple yet can explain a lot about your company or how you want your company to be perceived. Paul Rand is the king of logo making, and has made some of today's biggest companies logos. Some of Rand's most famous work had been for Steve Job's NeXt, IBM, Enron, and UPS.
To me Paul has really taken the overall essence of each company and transformed each into a simple yet intriguing logo. Rand does not believe that there needs to be a lot going on in a logo or design for it to be successful, and that most of the time the simple design often conveys the message better and diverts all attention onto the logo. Paul Rand was also one of the originators of the Swiss style of design, his works for ABC and Westinghouse were also staple "Rand" designs.

Here are some of Paul Rand's iconic and famous logo's of the 20th century. Rand really captures what each company is all about, with simple subtle designs. The UPS design always stuck out to me, the box with a bow on the top of the UPS symbol almost makes you want to receive a package. The lines through the IBM almost give off a look that you are actually looking at a computer screen.