Jeff Ng A.K.A. Jeff Staple

Jeff Ng, better known as Jeff Staple is a huge inspiration to me in the graphic design world. Not only did Jeff come out with one of the coolest men's street-wear clothing line in 1997, but has also been creating graphic designs for all the big companies since that time as well. Staple Designs has three main divisions as Jeff describes as a clothing collection, a creative agency, and a retail store.

Jeff's is highly known for his graphic designs and has worked with major companies such as Nike, Microsoft, Sony, Lotus, New Balance, and Timberland. Jeff's designs to me, have always spoken to the young, hip generation. A lot of his designs mix NYC street styles, sophistication and class all up into one piece which is generally favored by today's hip youth. Since 1997 people have been becoming more aware of Jeff Staple and Staple designs as more people discover the mastermind behind a lot of their favorite designs and logos is Mr. Ng himself. Many celebrities have been seen wearing Staple Clothing in recent years, and is very well known in the NYC area as a connoisseur of fashion, design, and art. 

Jeff's boutique retail store in Manhattan, Reed Space, is a true mash up of art and fashion. regarded as one of the cities coolest boutique and up to date fashion shops, Reed Space offers all of the new Staple Designs as well as many other brands of the like. Reed Space offers a art boutique at all times in the back of the shop featuring a lot of recent designs by Jeff and some of his favorite art. Jeff Staple, is a testament to NYC fashion and design who's Staple designs connect with New Yorkers, and are surely loved by others. He is always ahead of the game and someone to look to if you want to know what will be "cool" next. Jeff's Staple Design might also be referred to by some at Staple Pigeon, as his Staple Clothing all feature a certain rendition of the NYC pigeon. 

We Are the Superlative Conspiracy

One of my all time favorite clothing lines is WeSC clothing, which stands for we are the superlative conspiracy. The graphic designs and fonts that they use has been something that has always caught my interest and drawn me to their clothes.
Paul Hutchinson is the name of the graphic designer who does most of WeSC's graphic designs for things like graphic t shirts, to the artwork in the boutique stores that Wesc sells their clothing and accessories out of. I am a huge fan of his work and have been looking over his work for quite some time now. He has done the graphic designs for companies such as Nike, Stussy, Quicksilver, and Wesc. Paul was also the man who created the graphic design for Lance Armstrong's Nike campaign which was the Nike check with a yellow circle around.
Although Paul does a lot of different clothing companies, he has also branched out and done designs for wine bottles, musicians C.D. covers, and even the cover of a book from UCLA called "Investing in Champions." To me, Paul puts a very new age design to his graphic artwork, his designs appeal to the younger generations. As a lot of kids are saying nowadays Paul's "swag" that he puts into his artwork, makes the youth feel cool wearing one of his designs.

While working on project one in class there are a few key things that I have learned about graphic design. I found in many situations while creating my design for my initials, that simplicity was often best and stood out most. Bold interesting fonts and bright colors drew my attention to the message of the project rather than cluttered words or a lot of different things going on such as colors, fonts, and shapes. Simple designs I was coming up with seemed to give off a much more distinguished and professional look. The collage project that we did before starting with inDesign also helped me get a sense for what I wanted to graphically create.